I had one of those “we need to stop shipping everything from one giant repo” moments after watching a tiny change in our design tokens pipeline unexpectedly bump the version of every component in our system. The monolithic design system made iteration slow: teams hesitated to release, CI took...
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Tools
Why I built a plugin chain for responsive SVGsI spend a lot of time shipping...
Marketing
I’ve been shipping AI-generated imagery into client projects and marketing...
UX/UI
I want to walk you through a practical framework I use whenever analytics start...
Tutorials
Getting a clean, responsive SVG icon set out of Figma without any raster...
I want to walk you through a practical framework I use whenever analytics start to pile up into a noise-filled spreadsheet and the product team asks: “What should we test next?” The core idea is simple: focus on three reliable analytics signals,...
Getting a clean, responsive SVG icon set out of Figma without any raster fallbacks is one of those small victories that saves time and preserves quality across web and product builds. I’ve iterated on a few workflows and landed on a compact plugin...
When I want to quickly validate whether people can find key features in a product, I reach for a rapid tree‑test built on low‑fidelity prototypes. It’s fast, cheap, and—done well—gives clear signals about product discoverability long...
I often get asked how I keep brand visuals consistent when using Midjourney. As tempting as it is to treat each generated image as a one-off piece of creative luck, building a reliable visual system with AI is a matter of process: controlled...
I love small language tweaks. A single line of microcopy near a price or CTA has turned lukewarm sign-ups into enthusiastic customers in projects I’ve worked on—and broken a few experiments, too. Pricing is where emotion, trust, and perceived...
I once inherited a Figma file that felt like wading through molasses. Frames took seconds to render, switching pages was a test of patience, and even selecting a component could cause a mini-freeze. If you’ve ever watched the spinning beach ball...
I’ve been sketching one‑page productivity dashboards in Notion for years, trying to land on a layout that keeps creative work front and center without becoming a project-management monster. The sweet spot for me is a single Notion page that...
I used to spend hours chasing a thousand vanity metrics—pageviews, impressions, clicks—hoping one of them would magically tell me whether users would stick around. Over the years, working on sites and products, one pattern became obvious:...
I love automating the tedious parts of design work—but only when automation respects the rules of my design system. Over the years I’ve learned that a few well-chosen Figma plugins can shave hours off repetitive layout tasks without introducing...
I run a lot of user interviews with people who aren’t designers—clients, stakeholders, product managers, sales reps, and end users who use a product but don’t think in design terms. Early in my career I treated those conversations as either...