I used to spend hours chasing a thousand vanity metrics—pageviews, impressions, clicks—hoping one of them would magically tell me whether users would stick around. Over the years, working on sites and products, one pattern became obvious: retention isn’t predicted by raw traffic or a single...
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Tutorials
I love automating the tedious parts of design work—but only when automation...
UX/UI
I run a lot of user interviews with people who aren’t designers—clients,...
Tutorials
I often get asked how to keep a color system consistent when a project spans...
Web Design
Why images are the low-hanging fruit for faster pagesImages are often the...
I often get asked how to keep a color system consistent when a project spans the web, animated interfaces, and printed material. I used to manage separate color palettes for each medium—one for the website, another for motion assets, and a third...
Why images are the low-hanging fruit for faster pagesImages are often the single biggest contributor to page weight. On many sites I audit, a handful of hero images and unoptimized thumbnails make up 40–60% of total bytes. That means you can get...
I recently helped a client turn a sprawling, inconsistent Figma design system into a lean, token-driven workflow. If you’ve ever opened a file and felt your brain scramble trying to map colors, spacing, and component variants, you know why this...
When I need to break a deadlock with stakeholders or quickly test a handful of ideas, I run a one-hour creative sprint that ends with a mid-fidelity prototype ready for feedback. It’s fast, focused, and — when done well — remarkably...
Onboarding copy is one of those tiny things that can make or break activation. The right microcopy reassures users, clarifies next steps, and nudges them to take the single meaningful action that defines success for your product. But how do you know...
I want to share the exact prompts and parameters I use to get consistent character generations across different AI art tools. Over the past year I’ve been iterating on a workflow that balances repeatability and creative variation — the kind that...
I compress images almost every week for client sites and my own projects. Over time I’ve learned that “compress as much as possible” is a lazy answer — the real goal is to find the sweet spot where file size is minimized without a noticeable...
I used to think a portfolio case study’s job was simply to look impressive. Clean mockups, delightful interactions, and a flashy intro — that should be enough, right? Over time I learned that hiring managers aren’t just impressed by polish;...
I’ve shipped designs with teams big and small, and one truth keeps resurfacing: a “pixel-perfect” handoff is less about obsessing over a single screenshot and more about building a shared language and a frictionless process between designers...
I write a lot about design and product launches, but one thing that always needs an extra layer of care is email copy. A beautiful landing page and tight UX won’t help if your launch emails don’t convert. Below I’m sharing several step-by-step...