I want to walk you through a practical framework I use whenever analytics start to pile up into a noise-filled spreadsheet and the product team asks: “What should we test next?” The core idea is simple: focus on three reliable analytics signals, convert them into clear hypotheses, and rank...
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Tutorials
Getting a clean, responsive SVG icon set out of Figma without any raster...
UX/UI
When I want to quickly validate whether people can find key features in a...
Tutorials
I often get asked how I keep brand visuals consistent when using Midjourney. As...
Marketing
I love small language tweaks. A single line of microcopy near a price or CTA...
I often get asked how I keep brand visuals consistent when using Midjourney. As tempting as it is to treat each generated image as a one-off piece of creative luck, building a reliable visual system with AI is a matter of process: controlled...
I love small language tweaks. A single line of microcopy near a price or CTA has turned lukewarm sign-ups into enthusiastic customers in projects I’ve worked on—and broken a few experiments, too. Pricing is where emotion, trust, and perceived...
I once inherited a Figma file that felt like wading through molasses. Frames took seconds to render, switching pages was a test of patience, and even selecting a component could cause a mini-freeze. If you’ve ever watched the spinning beach ball...
I’ve been sketching one‑page productivity dashboards in Notion for years, trying to land on a layout that keeps creative work front and center without becoming a project-management monster. The sweet spot for me is a single Notion page that...
I used to spend hours chasing a thousand vanity metrics—pageviews, impressions, clicks—hoping one of them would magically tell me whether users would stick around. Over the years, working on sites and products, one pattern became obvious:...
I love automating the tedious parts of design work—but only when automation respects the rules of my design system. Over the years I’ve learned that a few well-chosen Figma plugins can shave hours off repetitive layout tasks without introducing...
I run a lot of user interviews with people who aren’t designers—clients, stakeholders, product managers, sales reps, and end users who use a product but don’t think in design terms. Early in my career I treated those conversations as either...
I often get asked how to keep a color system consistent when a project spans the web, animated interfaces, and printed material. I used to manage separate color palettes for each medium—one for the website, another for motion assets, and a third...
Why images are the low-hanging fruit for faster pagesImages are often the single biggest contributor to page weight. On many sites I audit, a handful of hero images and unoptimized thumbnails make up 40–60% of total bytes. That means you can get...
I recently helped a client turn a sprawling, inconsistent Figma design system into a lean, token-driven workflow. If you’ve ever opened a file and felt your brain scramble trying to map colors, spacing, and component variants, you know why this...